Snap Family Center
Snap Family Center
Snap Family Center
2022
Safety and privacy tools for families
Role
Visual Design
Art Direction
Client
Snapchat
Family Center is a resource in Snapchat for parents and teens to connect giving parents visibility while protecting teen conversation privacy and autonomy. The campaign goal was to get parents of teens who use Snapchat to understand Snapchat as a brand with investment in safety and trust by communicating the value of and how to use the new Family Center product feature. Our creative wrapper was Parents of Snapchat because who better to introduce and speak to the value of new safety and privacy tools than the very families behind them.
My role as Senior Designer on the project was to develop a creative wrapper for the campaign, collaborate with my copy partner to create storyboards for hero film and tutorial videos, establish cohesive visual direction across touchpoints, art direct during the production process, and support with design across all deliverables.
2022
Safety and privacy tools for families
Role
Visual Design
Art Direction
Client
Snapchat
Family Center is a resource in Snapchat for parents and teens to connect giving parents visibility while protecting teen conversation privacy and autonomy. The campaign goal was to get parents of teens who use Snapchat to understand Snapchat as a brand with investment in safety and trust by communicating the value of and how to use the new Family Center product feature. Our creative wrapper was Parents of Snapchat because who better to introduce and speak to the value of new safety and privacy tools than the very families behind them.
My role as Senior Designer on the project was to develop a creative wrapper for the campaign, collaborate with my copy partner to create storyboards for hero film and tutorial videos, establish cohesive visual direction across touchpoints, art direct during the production process, and support with design across all deliverables.
2022
Safety and privacy tools for families
Role
Visual Design
Art Direction
Client
Snapchat
Family Center is a resource in Snapchat for parents and teens to connect giving parents visibility while protecting teen conversation privacy and autonomy. The campaign goal was to get parents of teens who use Snapchat to understand Snapchat as a brand with investment in safety and trust by communicating the value of and how to use the new Family Center product feature. Our creative wrapper was Parents of Snapchat because who better to introduce and speak to the value of new safety and privacy tools than the very families behind them.
My role as Senior Designer on the project was to develop a creative wrapper for the campaign, collaborate with my copy partner to create storyboards for hero film and tutorial videos, establish cohesive visual direction across touchpoints, art direct during the production process, and support with design across all deliverables.
Touchpoints
Our Family Center campaign featured a full funnel approach to raise awareness off platform with organic social, paid search and media partnerships with credible publishers while also driving product education and adoption on platform through Snap Ads, Mass Snap/Chat and a Discover Story.
Touchpoints
Our Family Center campaign featured a full funnel approach to raise awareness off platform with organic social, paid search and media partnerships with credible publishers while also driving product education and adoption on platform through Snap Ads, Mass Snap/Chat and a Discover Story.
Touchpoints
Our Family Center campaign featured a full funnel approach to raise awareness off platform with organic social, paid search and media partnerships with credible publishers while also driving product education and adoption on platform through Snap Ads, Mass Snap/Chat and a Discover Story.
Userflow
Hero Film
Paid Media for Social
For paid media placements, we crafted a :15 second spot in the spirit of our hero film. The spot introduces Snapchat Family Center to a targeted audience and drives them to a landing page to learn more about the product feature.
Paid Media for Social
For paid media placements, we crafted a :15 second spot in the spirit of our hero film. The spot introduces Snapchat Family Center to a targeted audience and drives them to a landing page to learn more about the product feature.
Paid Media for Social
For paid media placements, we crafted a :15 second spot in the spirit of our hero film. The spot introduces Snapchat Family Center to a targeted audience and drives them to a landing page to learn more about the product feature.
Tutorial Video
Microsite
Announcement Email
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
