Hello Barbie Hologram
Hello Barbie Hologram
Hello Barbie Hologram
2018
The first-ever holographic Barbie
Role
Visual Design
Interaction Design
Client
Mattel
The Hello Barbie Hologram brings Barbie to life like never before as your walking, talking, dancing digital assistant. This voice-activated hologram and interactive friend offers a new way to play with Barbie.
As the visual designer on the project I was responsible for development of a cohesive branding system across campaign touchpoints, UI/UX of the campaign landing page and product companion app during implementation, and creation of marketing social assets.
2018
The first-ever holographic Barbie
Role
Visual Design
Interaction Design
Client
Mattel
The Hello Barbie Hologram brings Barbie to life like never before as your walking, talking, dancing digital assistant. This voice-activated hologram and interactive friend offers a new way to play with Barbie.
As the visual designer on the project I was responsible for development of a cohesive branding system across campaign touchpoints, UI/UX of the campaign landing page and product companion app during implementation, and creation of marketing social assets.
2018
The first-ever holographic Barbie
Role
Visual Design
Interaction Design
Client
Mattel
The Hello Barbie Hologram brings Barbie to life like never before as your walking, talking, dancing digital assistant. This voice-activated hologram and interactive friend offers a new way to play with Barbie.
As the visual designer on the project I was responsible for development of a cohesive branding system across campaign touchpoints, UI/UX of the campaign landing page and product companion app during implementation, and creation of marketing social assets.
Landing Page
Bringing Hello Barbie to social
In addition to the product launch video, Barbie showcased functionality through playful carousel posts featuring surprise and delight product interactions.
Bringing Hello Barbie to social
In addition to the product launch video, Barbie showcased functionality through playful carousel posts featuring surprise and delight product interactions.
Bringing Hello Barbie to social
In addition to the product launch video, Barbie showcased functionality through playful carousel posts featuring surprise and delight product interactions.
Companion App
Userflow
Wireframes
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
Work together?
Let's make something to be proud of. me@andrewwags.com
© 2025 — Andrew Wagenhals
